The Flock is Fleeing the Peacock: NBC Losing Shows to Other Networks
Something is amiss at the National Broadcasting Company.
1. Friday Night Lights will now premiere exclusively on DirecTV, months before it airs on NBC
2. Scrubs is tentatively scheduled to move over to ABC
3. Project Runway is moving to Lifetime (NBC Universal owns Bravo; both are claiming foul play)
NBC does not have a reality series goldmine like American Idol or Dancing with the Stars (in terms of ratings, Deal or No Deal is nowhere near as popular as those two) so letting go of these shows seems like an odd move. If Law & Order were my highest rated series, I’d be fighting to save any and all shows with built-in, dedicated fan bases like the ones listed above.
Is NBC going the HBO route? After Six Feet Under, Sex & The City and The Sopranos ended, the cable network offered up less than stellar programming to replace those beloved series’ and none were successful. Then they alienated and angered fans by canceling Deadwood prematurely. And now HBO has postponed all of their popular summer shows (Entourage, etc.) until fall, leaving them to air movies only, with absolutely no original programming.
NBC is facing the loss of ER after next season, one of their longest-running series. Their strongest night and lineup (Thursday) will take a hit with the loss of both Scrubs and ER, and all of NBC’s hopes will be pinned on 30 Rock, The Office and My Name is Earl.
It appears that some network and studio executives are out of touch with their core audiences these days (if it weren’t for the Writers Strike, they still wouldn’t acknowledge online viewers and those ratings). They don’t allow the opportunity for ‘appointment television’ because shows are constantly moved to different nights and time slots. Additionally, there is no time to develop brand loyalty (to a series or a network) because their hooks are too quick; too many new programs are yanked off the air for good after only an episode or two.
Is
there a major network shakeup in the works? Is NBC in panic mode yet? I
will be very curious to see which direction they take next…